The proposed heavy dependence on Pavlovian conditioning to account for social behavior confounds phylogenically and ontogenically selected behavior patterns and ignores the extension of the principle of selection by consequences from biological to learning theory. Instead of acknowledging operant relations, Domjan et al. construct vaguely specified mechanisms based upon anticipatory cost-benefit considerations that are not supported by the Pavlovian conditioning literature.

Comparing and sharing selectionist terms and concepts from disparate domains can aid understanding in each domain. But constraints of interpretive language will make this difficult – such as the bipolar constraint of interpretive language when addressed to intrinsically tripolar phenomena. Hull et al. acknowledge that some key terms in their account remain problematic; the term, “information,” probably needs to be replaced.

Portraying psychological process as extended over time in multiply overlapping scales is a conceptual advance that can be understood as analogous to our understanding of spatial relationships. There may be a residual contradiction, however, when Rachlin invokes in ways that seem to imply earlier conceptions. The roles of superimposed or conditionally related stimuli also remain to be addressed.